The Barketing Brief

No-fluff marketing for pet pros who mean business

The New York Times Just Wrote About Your Clients. Did You See It?

The New York Times Just Wrote About Your Clients. Did You See It?

Beth Lambert
Published on: 03/14/2026

Did you see that the New York Times recently did a deep dive into the booming pet grooming and wellness industry? Pet owners are treating their dogs like family members and extending their own health and wellness values to them.

Grooming, Premium Pet Servicesluxury pet
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The 2.9 Out of 10 Stat That Should Change How Every Pet Pro Talks to Clients

The 2.9 Out of 10 Stat That Should Change How Every Pet Pro Talks to Clients

Beth Lambert
Published on: 03/11/2026

There is a peer-reviewed article making the rounds in veterinary nursing circles right now, and if you work with animals in any capacity — groomer, trainer, pet sitter, dog walker, veterinary professional, pet photographer, or anyone who regularly shows up in a pet's life — this one is worth your time.

Pet Care MarketingPet HealthPet Wellnessveterinary nursingDog Grooming
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